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Digital Marketing Training in Bangalore

The internet is a marvelous invention which has brought tremendous scope for the business organization. In the past 3 decades several entrepreneurs have utilized the internet to grow and flourish their business.

Digital Marketing is a technique through which the businesses mostly reach out their potential customers and convince them to purchase their products & services. This technique has seen a boom in the past decade especially after the advent of various e-Commerce websites.

Digital Marketing isn’t like traditional marketing and has different concepts which can be studied by taking up a Digital Marketing training.

Interested in taking Digital Marketing training in Bangalore ? Trishana Technologies is the best institute offering excellent courses to the aspirants.

What is Digital Marketing?

Digital Marketing is a technique of promoting products or service or both by utilizing digital technologies such as the internet, mobile phones and other digital devices. Most of the businesses especially the online businesses opt for digital marketing techniques to create a strong client base.

Today, people mostly rely upon the search engines to hunt for the best products and services. They mostly click on the links that appear on the very first pages of the search engines. Finally, they browse through the ones which have good reviews and ratings and choose the service provider which best suits their requirement.

It is therefore necessary for the businesses to appear on the very first page of the search engines especially amongst the top few links so that the searchers immediately click on them. With the help of Digital Marketing techniques such as Search Engine Optimization, Content Marketing and Pay-Per-Click techniques the businesses can attain a good online visibility.

Looking at the tremendous demand for Digital Marketing, a lot of institutes have come up in the recent years to offer Digital Marketing training. There are several concepts related to digital marketing which can be learnt by taking up a training program. The most interesting aspect about this course is that a student can learn various concepts and specialize on any one of them.

For instance, the Digital Marketing training program may include concepts like Social Media Marketing, Affiliate Marketing, Native Advertising, Email Marketing, SEO, PPC amongst others. The aspirants can gain knowledge about these topics and specialize in any one of them.

Digital Marketing is a growing industry which is likely to create plethora of job opportunities for the students in the coming years. If you have keen interest in exploring new internet technologies then taking a Digital training in Bangalore at Trishana Technologies is a great idea!

Course Highlights

  • The syllabus has been designed after taking expert advice and is therefore a perfect blend of theoretical and practical concepts.
  • The tutors have imparted knowledge to a broad base of 1000 students and continue to shape careers of several aspirants.
  • The Digital Marketing certification enables the students to project their newly attained skills and grab excellent job opportunities with various industries.

According to reports there will be approximately 15,000 Digital Marketing jobs by 2020. However, there aren’t as many professionals to fill these positions. So, if you are a Digital Marketing aspirant then there is a lot of scope and job opportunities for you.

Career Opportunities

Digital Marketing experts can take up the following positions with various industries:

  • Digital Marketing Manager
  • Search Engine Optimizer
  • Social Media Strategist
  • Content Marketing Manager
  • Copywriter
  • Search Engine Marketer
  • Inbound Marketing Manager
  • Conversion rate Manager

Trishana Technologies offers the best Digital Marketing training in Bangalore and has a strong team of tutors who focus upon excellence. Special emphasis is given in providing practical knowledge to the students so that they are ready to work on live industry projects.

Possible Training Institute

    1. Professional Programme(Digital Marketing Training)

    2. . Student Programme(Digital Marketing Training)

    3. . Google Certification Programme)

Digital Marketing Syllabus

Online Marketing Overview

  • What is Online Marketing?
  • Importance of Online Marketing
  • How Online Marketing works?
  • Preface to Online Marketing
  • Significance of SEO
  • Directories vs. Search Engines
  • Main Search Engines

Website Overview

  • Types of websites
  • Websites vs. Portals
  • Page rank
  • Architecture of Website
  • Website Designing Basics
  • Domain, Hosting
  • SWOT analysis of website
  • Difference between dynamic & static website
  • Target Segmentation

Search Engine Optimization

  • What is SEO
  • Need of SEO
  • Search Engines
  • How search engines work?
  • Major functions of a search engine
  • Web Traffic
  • Different types of keywords
  • Google trends & insights
  • Steps in SEO

On Page Optimization

  • Site Analysis
  • Analysis of Similar websites
  • Meta Tags
  • Creating Sitemaps
  • Creating Robots file
  • Optimize SEO Content
  • Canonical Implementation
  • Keyword Research
  • Keyword Density
  • Internal linking
  • Meta tags creation
  • Basic HTML knowledge
  • Google webmasters tool
  • Quick indexing techniques
  • Search Engine Submission
  • Online PR
  • Case Study of White Hat SEO
  • Case Study of Black Hat SEO
  • Case Study of Grey Hat SEO
  • Google Sandbox Effect
  • Image Optimization
  • Optimization of Keyword

Off Page Optimization

  • Page Rank
  • Page Rank Increment
  • Backlinks
  • Type of Backlinks
  • Quality Backlinks Increment
  • Link Building
  • Quality Link Building
  • Type of Link Building
  • Google Friendly Link Building
  • Articles Submission
  • Blog Marketing
  • Blog Commenting
  • Web 2.0 Submission
  • Yahoo Question Answer Participation
  • Directory Submission
  • Press Releases
  • Forums Posting
  • Social Bookmarking
  • Classifieds Submission
  • Google Maps
  • Business Local Listing

Video Marketing

  • Introduction YouTube
  • How to Create and Managing an Account
  • How to Get audience
  • Social Sharing & Comments
  • How to Optimize Submissions

Micro Blogging

  • What is Blogging
  • Promotion of Blogs
  • Submission of Blogs
  • Creation of Blogs (BlogSpot, word press, Type Pad)
  • Weekly Postings on Blogs
  • Commenting on Blogs

Business Lead Generation

  • Introduction Lead Generation
  • Landing Pages
  • Landing Page Creation
  • Leads to Sales Conversion
  • Lead Funnel
  • Quality Lead Funnel

Online Advertisements

  • Introduction Online Advertisements
  • Online Advertisements Types
  • Banner Advertisements
  • Rich Media Advertisements
  • Textual Advertisements
  • Video Advertisements
  • Image Advertisements
  • Tracking ROI of Online Advertisements
  • Measuring ROI of Online Advertisements

Google Webmaster

Welcome to Webmaster Tools

  • What is Webmaster Tools?
  • Are you on Google?
  • Learn more about search at Google
  • Remove content from Google

Start with the fundaments

  • Get your site working on Webmaster Tools
  • Refine personal and site settings
  • Manage, monitor, & maintain your site
  • Get additional support

Use the reports and features

  • Search appearance
  • Search traffic
  • Google index
  • Crawl
  • Security
  • Other Tools

Section Search Friendly Content

  • Are you on Google
  • Do you need an SEO
  • Step to a Google-friendly site
  • Follow our guidelines

Google Analytics

  • Importance of Google Analytics
  • Fundamentals of Google Analytics
  • How to Track Landing Pages
  • How to Track Location
  • User Tracking
  • Tracking Conversions
  • Monitoring Website Performance
  • Monitoring Visitors Behavior
  • Setting up Goals and Funnels
  • Other Analytics Platforms

Google AdWords

Section 1:

  • An Introduction to Pay Per Click Marketing
  • What is Pay Per Click Marketing?
  • What Does a Pay Per Click Ad Look Like?
  • The Origins of Pay Per Click Marketing
  • The Advantages of Pay Per Click Advertising
  • List of Major Pay Per Click Search Engines

Section 2:

  • An Introduction to Google AdWords
  • Features of Google AdWords
  • Google AdWords Terminology
  • Clicks vs. Impressions
  • AdWords Account Creation
  • AdWords Distribution Channels
  • The Google Network
  • The Google Search Network
  • The Google Content Network
  • AdWords Location and Language Targeting
  • AdWords Region and City Targeting
  • AdWords Customized Targeting
  • The Benefits of AdWords AdWords
  • Editorial Policy
  • Further Reading

Section 3:

  • How to Set Up an AdWords Account
  • Account Set Up Preparation
  • AdWords Account Structure
  • AdWords Account Creation
  • Use of Multiple Campaigns
  • AdWords Account Navigation
  • Further Reading

Section 4:

  • Writing Your Google Ads
  • Headline (25 characters)
  • First Line (35 characters)
  • Second Line (35 characters)
  • Display URL
  • Destination URL
  • Dynamic Keyword Insertion
  • Other Ad Tips
  • Adding Keywords To Your Ad Group
  • Tracking Individual Keywords
  • Adding Negative Keywords To Your Campaigns

Section 5:

  • Landing Page Creation for PPC Campaigns
  • Features of an Effective Landing Page:
  • Reinforced Ad Message
  • Punchy Headings
  • Short Paragraphs
  • Enticing Copy
  • Calls to Action
  • Tested, Tweaked and Tested Again
  • Split-Testing

Section 6:

  • PPC Campaign Conversion & ROI Measurement
  • What is a Conversion?
  • What is ROI?
  • Set Goals for Your Site
  • Create Navigation Pathways
  • Tracking Your Visitor Activity
  • Tracking URLs
  • Tracking Your Sales / Conversions
  • How to Calculate Your ROI
  • Key Site Metrics to Look At Regularly

Affiliate Marketing

FAQ

  • What is the fee structure for Digital Marketing course?
  • Do you have online certification program?
  • Do have special classes for working professionals?
  • Do you weekend classes?
  • What is the exact course duration for those taking full time training sessions?
  • Do you offer placement assistance?
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